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Summer II Cohort

July 18 @ 1:00 pm - August 17 @ 1:00 pm


Course Description  

Enroll in this free 5-week online course to engage in an experiential learning process centered around customer discovery. The course is specifically designed to equip teams with the necessary skills to effectively design products and services that offer tangible benefits to customers. By participating in this course, teams will gain valuable insights that can be used to develop a focused commercialization strategy that facilitates the transition of technology from the lab to the marketplace.

The primary focus of the course is on improving communication with the customer ecosystem. Teams will be taught how to accurately represent the voice of the customer, which will provide investors and partners with an unbiased perspective on the strategies used for commercialization. Through a series of structured lectures and best practices, the course aims to support teams in their efforts to engage with customers in a meaningful way.


TUESDAY, JULY 18  |  1:00PM – 4:00pm  

Intro to Customer Discovery  

Coaching Session – Discovery Strategy 

WEDNESDAY, JULY 19   |  1:00PM – 4:00PM  

Customer Value Propositions  

Coaching Session – Ecosystem Models 

THURSDAY, AUGUST 3  |  1:00PM – 4:00PM    

Team Presentations  

Coaching Session – Customer Problems 

THURSDAY, AUGUST 10  |  1:00PM – 4:00PM  

Team Presentations  

Coaching Session – Customer Value Props 

THURSDAY, AUGUST 17  |  1:00PM – 4:00PM   

Final Presentations  

What’s Next? 


Anyone with an entrepreneurial mindset and a concept can apply.

However, to be able to pursue a National I-Corps training following a Regional Training, you will need to build a 3-5 member team consisting of a:  

  • Technical Lead 

A faculty member who is the technology inventor and serves as principal investigator (PI), or a postdoctoral researcher who has expertise in the core technology area. 

  • Entrepreneurial Lead 

A graduate student or postdoctoral researcher who  leads the team and is committed to commercialization. 

  • Industry Mentor 

An industry expert with business/entrepreneurial experience who is independent from the technology development and team. 

For more information, contact us!


July 18 @ 1:00 pm
August 17 @ 1:00 pm
Event Category:


Virtual Event