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Course Description
This 5-week online course will provide teams with access to an experiential learning process with customer discovery, aimed at successfully designing products and services that provide a clear benefit to customers. The learnings acquired will allow teams to gain insights that can be leveraged in crafting a focused and clear commercialization strategy for translating technology out of the lab and into the marketplace.
This course is about communicating with your customer ecosystem. Teams will learn to “channel” the voice of the customer, which gives partners and investors a more objective view of the foundations used to craft your commercialization strategy. The lectures support the teams by providing structure and best practices for customer engagement.
SCHEDULE
Anyone with an entrepreneurial mindset and a concept can apply.
However, to be able to pursue a National I-Corps training following a Regional Training, you will need to build a 3-5 member team consisting of a:
A faculty member who is the technology inventor and serves as principal investigator (PI), or a postdoctoral researcher who has expertise in the core technology area.
A graduate student or postdoctoral researcher who leads the team and is committed to commercialization.
An industry expert with business/entrepreneurial experience who is independent from the technology development and team.
For more information, contact us!