APPLICATION DEADLINE: FRIDAY, SEPTEMBER 15
October 5, 2023 @ 9:00 am - November 2, 2023 @ 12:00 pm CST
Enroll in this free 5-week online course to engage in an experiential learning process centered around customer discovery. The course is specifically designed to equip teams with the necessary skills to effectively design products and services that offer tangible benefits to customers. By participating in this course, teams will gain valuable insights that can be used to develop a focused commercialization strategy that facilitates the transition of technology from the lab to the marketplace.
The primary focus of the course is on improving communication with the customer ecosystem. Teams will be taught how to accurately represent the voice of the customer, which will provide investors and partners with an unbiased perspective on the strategies used for commercialization. Through a series of structured lectures and best practices, the course aims to support teams in their efforts to engage with customers in a meaningful way.
WHO CAN APPLY?
Anyone with an entrepreneurial mindset and a concept can apply.
However, to be able to pursue a National I-Corps training following a Regional Training, you will need to build a 3-5 member team consisting of a:
Technical Lead
A faculty member who is the technology inventor and serves as principal investigator (PI), or a postdoctoral researcher who has expertise in the core technology area.
Entrepreneurial Lead
A graduate student or postdoctoral researcher who leads the team and is committed to commercialization.
Industry Mentor
An industry expert with business/entrepreneurial experience who is independent from the technology development and team.
For more information, contact us!
SCHEDULE
All sessions are held in central standard time
THURSDAY, SEPTEMBER 28 | 9:00AM – 10:30AM CST
Orientation and Intro to the program
THURSDAY, OCTOBER 5 | 9:00AM – 12:00PM CST
Intro to Customer Discovery
Coaching Session – Discovery Strategy
*Office Hour Session 1: October 5 – October 11
THURSDAY, OCTOBER 12 | 9:00AM – 12:00PM CST
Customer Value Propositions
Coaching Session – Ecosystem Models
*Office Hour Session 2: October 12 – October 18
THURSDAY, OCTOBER 19 | 9:00AM – 12:00PM CST
First Team Presentation
Coaching Session – Customer Problem
*Office Hour Session 3: October 19 – October 25
THURSDAY, OCTOBER 26 | 9:00AM – 12:00PM CST
Second Team Presentation
Coaching Session – Customer Value Props
*Office Hour Session 4: October 26 – November 1
THURSDAY, NOVEMBER 2 | 9:00AM – 12:00PM CST
Final Presentations
What’s Next?