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October 5 @ 9:00 am - November 2 @ 12:00 pm

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Fall Cohort

APPLICATION DEADLINE:  FRIDAY, SEPTEMBER 15

October 5, 2023 @ 9:00 am - November 2, 2023 @ 12:00 pm CST

Enroll in this free 5-week online course to engage in an experiential learning process centered around customer discovery. The course is specifically designed to equip teams with the necessary skills to effectively design products and services that offer tangible benefits to customers. By participating in this course, teams will gain valuable insights that can be used to develop a focused commercialization strategy that facilitates the transition of technology from the lab to the marketplace.

The primary focus of the course is on improving communication with the customer ecosystem. Teams will be taught how to accurately represent the voice of the customer, which will provide investors and partners with an unbiased perspective on the strategies used for commercialization. Through a series of structured lectures and best practices, the course aims to support teams in their efforts to engage with customers in a meaningful way.

 

WHO CAN APPLY? 

Anyone with an entrepreneurial mindset and a concept can apply.

However, to be able to pursue a National I-Corps training following a Regional Training, you will need to build a 3-5 member team consisting of a:  

Technical Lead 

A faculty member who is the technology inventor and serves as principal investigator (PI), or a postdoctoral researcher who has expertise in the core technology area. 

Entrepreneurial Lead

A graduate student or postdoctoral researcher who  leads the team and is committed to commercialization. 

Industry Mentor

An industry expert with business/entrepreneurial experience who is independent from the technology development and team. 

For more information, contact us!

SCHEDULE

All sessions are held in central standard time


THURSDAY, SEPTEMBER 28 |  9:00AM – 10:30AM CST

Orientation and Intro to the program


THURSDAY, OCTOBER 5  |  9:00AM – 12:00PM CST

Intro to Customer Discovery

Coaching Session – Discovery Strategy

 

*Office Hour Session 1: October 5 – October 11 

 

THURSDAY, OCTOBER 12  |  9:00AM – 12:00PM CST

Customer Value Propositions

Coaching Session – Ecosystem Models

 

*Office Hour Session 2: October 12 – October 18 

 

THURSDAY, OCTOBER 19 |  9:00AM – 12:00PM CST

First Team Presentation  

Coaching Session – Customer Problem

 

*Office Hour Session 3: October 19 – October 25 

 

THURSDAY, OCTOBER 26 |  9:00AM – 12:00PM CST 

Second Team Presentation

Coaching Session – Customer Value Props

 

*Office Hour Session 4: October 26 – November 1

 

THURSDAY, NOVEMBER 2 |  9:00AM – 12:00PM CST 

Final Presentations

What’s Next?