"There is certainly value in learning more about the perspective of the customer, but that wasn't the greatest reward of the I-Corps program. I still benefit from the networking opportunities, as the people I interviewed are part of the ecosystem I am trying to integrate. Cultivating these connections rewards you beyond the completion of the program."

"Our team at Kirkwall found that it was especially valuable to have a diverse range of interview partners spanning traditional customers, potential untapped markets worth exploring, academia, partner entities, prospective advocates, and subject-matter experts."

"Customers are everything. Maybe you are the best researcher and your product is the best but it has no value if you can’t find the right customer for it or if your customer doesn’t like it. For that, early customer discovery makes it easy to design your product best for the right people. This makes your product valuable and good for commercialization."