APPLICATION DEADLINE: MONDAY, JUNE 26
Course Description
Enroll in this free 5-week online course to engage in an experiential learning process centered around customer discovery. The course is specifically designed to equip teams with the necessary skills to effectively design products and services that offer tangible benefits to customers. By participating in this course, teams will gain valuable insights that can be used to develop a focused commercialization strategy that facilitates the transition of technology from the lab to the marketplace.
The primary focus of the course is on improving communication with the customer ecosystem. Teams will be taught how to accurately represent the voice of the customer, which will provide investors and partners with an unbiased perspective on the strategies used for commercialization. Through a series of structured lectures and best practices, the course aims to support teams in their efforts to engage with customers in a meaningful way.
SCHEDULe
*ALL SESSIONS ARE HELD IN CENTRAL STANDARD TIME (CST)
Friday, July 14th | 9:00AM – 10Am CST
Orientation
TUESDAY, JULY 18 | 1:00PM – 4:00pm cst
Intro to Customer Discovery
Coaching Session – Discovery Strategy
WEDNESDAY, JULY 19 | 1:00PM – 4:00PM cst
Customer Value Propositions
Coaching Session – Ecosystem Models
– OFFICE HOUR SESSION 1: July 24 – august 2
Thursday, august 3 | 1:00PM – 4:00PM CST
Team presentations
COACHING SESSION – customer problemS
– OFFICE HOUR SESSION 2: august 4 – AUGUST 10
THURSDAY, AUGUST 10 | 1:00PM – 4:00PM cst
Team Presentations
Coaching Session – Customer Value Props
– OFFICE HOUR SESSION 3: august 11 – AUGUST 17
THURSDAY, AUGUST 17 | 1:00PM – 4:00PM cst
Final Presentations
What’s Next?
WHO CAN APPLY?
However, to be able to pursue a National I-Corps training following a Regional Training, you will need to build a 3-5 member team consisting of a:
- Technical Lead
A faculty member who is the technology inventor and serves as principal investigator (PI), or a postdoctoral researcher who has expertise in the core technology area.
- Entrepreneurial Lead
A graduate student or postdoctoral researcher who leads the team and is committed to commercialization.
- Industry Mentor
An industry expert with business/entrepreneurial experience who is independent from the technology development and team.
For more information, contact us!