Enroll in this free 5-week hybrid course to engage in an experiential learning process centered around customer discovery. Participants have the option to join in person at the USD GEAR Center in Sioux Falls or virtually by Zoom.  The course is specifically designed to equip teams with the necessary skills to effectively design products and services that offer tangible benefits to customers. By participating in this course, teams will gain valuable insights that can be used to develop a focused commercialization strategy that facilitates the transition of technology from the lab to the marketplace.

The primary focus of the course is on improving communication with the customer ecosystem. Teams will be taught how to accurately represent the voice of the customer, which will provide investors and partners with an unbiased perspective on the strategies used for commercialization. Through a series of structured lectures and best practices, the course aims to support teams in their efforts to engage with customers in a meaningful way.

This hybrid course can be attended virtually or in person at the USD GEAR Center: 4800 N Career Ave, Sioux Falls, SD 57107

The application deadline is Thursday, May 30, 2024.