Teams will engage in an experiential learning process centered around customer discovery. The course is specifically designed to equip teams with the necessary skills to effectively design products and services that offer tangible benefits to customers. participating in this course, teams will gain valuable insights that can be used to develop a focused commercialization strategy that facilitates the transition of technology from the lab to the marketplace.
The primary focus of the course is on improving communication with the customer ecosystem. Teams will be taught how to accurately represent the voice of the customer, which will provide investors and partners with an unbiased perspective on the strategies used for commercialization. Through a series of structured lectures and best practices, the course aims to support teams in their efforts to engage with customers in a meaningful way.
This hybrid course can be attended virtually or in person at UW campus in Laramie, WY.
For more information, contact info@gp-icorps.org
SCHEDULE
- Thursday, September 19 | 10 am – 12 pm & 1 pm – 4 pm MDT
- Thursday, September 26 | 9 am – 1 pm MDT
- Thursday, October 3 | 9 am – 1 pm MDT
- Thursday, October 10 | 9 am – 12 pm MDT
MEET THE INSTRUCTORS
Steve Hanlon is a high-technology executive experienced in product development, operations, and senior management in the medical device sector. He has held Vice President of R&D, President, and CTO positions in both large and start-up organizations, and has enjoyed operating his own consulting company. He serves as the Director of the Health and Bioscience Innovation Hub at University of Wyoming. Hanlon has a bachelors in electrical engineering from UW, a masters in electrical engineering from ASU, and an MBA from the University of Colorado. He resides in Wyoming.