How to Leverage I-Corps for SBIR
This session, hosted by University of North Dakota, provides an overview of the SBIR/STTR programs and how you can leverage your knowledge gained from customer discovery to build a compelling SBIR/STTR proposal. In this interactive workshop, we’ll learn how to use data from customer discovery to come up with 1-3 clearly defined Technical Objectives related to product development for a Phase I application. We will also go over how to use data from market research and customer discovery to determine your quantitative metrics for success.